New Site Launched
Tuesday, December 11, 2007 11:17Posted in category Products and Events
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Late last week, we launched the rebuild of NICU101.com. It includes a new look and color scheme, along with the rebirth of our blog. We also sent out the December issue of our newsletter. At this point, we’ve had reasonably good read (40+%) and click through (30+%) rate, but no forwards. Not sure why that is. I’ll try moving the “email this to a friend” link next time and making it more prominent.
Over the past two months, the subscriber list has been growing at a rate of about 15% per month. We had a spike of new subscribers after we sent each newsletter, which leads me to believe the emails are being forwarded on, but people aren’t using the built in link so it isn’t showing up on our reports. Any thoughts on how to optimize this?
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