Google Not a Reliable Source of Child Health Advice
Tuesday, April 20, 2010 21:39With ever increasing access to the internet, more and more people are turning to Google for the answers to medical questions. Unfortunately, a lot of medical information on the web is less than reliable, and sometimes just plain wrong.
A newly published study out of the UK looked at Google search results for 5 common pediatric medical questions and found that only 39% of the top 100 search results for each query gave correct advice. The rest gave incorrect information or failed to answer the question at all.
The five common health questions searched were: “MMR autism”, “HIV breastfeeding”, “mastitis breastfeeding”, “baby sleeping position” and “green vomit”. When the search result actually answered the question, the accuracy of the results were all over the map. In two cases (”mastitis breastfeeding” and “baby sleeping position”) 100% of the search results were correct, while only 51% of the “MMR autism” search results were correct.
In general, 55% of news sites gave correct answers. Government websites provided accurate information that agreed with recognized standards of care 100% of the time. Sponsored links located at the top of the search results were least likely to provide accurate information.
These result shouldn’t be surprising, considering the fact that pretty much anyone can publish anything they want on the internet. Anyone searching for health information (or anything else) on the web should be aware of this fact and should do their best to evaluate the quality of the information they find. This is simply common sense.
Unfortunately, I don’t think the finding that UK government sponsored websites were accurate 100% of the time is going to do anything for people who are already suspicious of the healthcare system, the government or so called “western” medicine. Perhaps it would be useful to have some more comprehensive public data on the accuracy of information on privately owned health information sites.
References:
Scullard et. al. Googling children’s health: reliability of medical advice on the internet. Arch Dis Child doi:10.1136/adc.2009.168856


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