Idiots Guide to Growing Your Business with GoogleThis week, my husband Rob brought home Dave Taylor’s book The Complete Idiot’s Guide to Growing Your Business with Google. I quickly snatched it up, so I could read it before he got started with it, and I have to tell you how much I loved it. It starts out pretty basic, but I highly suggest you read it all anyway. Even though some of the introductory chapters didn’t really tell me things I hadn’t heard before, they still managed to explain things in a way that inspired me to make several small changes to my site.

Dave’s book covers many different facets of web marketing and using Google to grow your business, including selecting a good domain name, using keywords in titles and page content, how googlebot, Page Rank, AdWords and AdSense work, and how to do complicated searches on Google to research your market and your competitors. In addition to explaining what they are, Dave Taylor also devoted two chapters to how to set up your AdWords and AdSense campaigns.

As Dave explains, optimizing your site for Google also increases your “findability” on other search engines. So, go buy the book, and please excuse me while I go optimize my own sites!

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